Kids pester power

Kids pester power No wonder kids are not alone? T take? No? for an answer at this time. They are encouraged by experts to nag, wine or throw a Tantrum to parents to buy what they want. As soon as the parents? T is an exciting marketing opportunity to appeal to the hearts and minds of children and their parents' wallets. If this sounds like a conspiracy theory, then they right.A recent report in Melboue? S was considered children as consumers by advertisers in Australia and the United States. Advertisers may not be able to withdraw funds from the children, but have found that the way to their parents? Portfolios. You just have to encourage children to their parents NAG hard enough, and buy what want.One advertising company, this strategy has found that 20 to 40 percent of purchases of food, movies and games wouldn? T has occurred unless a child is molested by an adult. They know that children with particular attention to advertising when they see TV.Four types of parents have been through the research: 1)? Bare necessity? Species, with no inclination to buy, 2)? Kid? s Friends?, 3)? Indulge?, Also mothers and fathers separately, and 4)? Contradiction? Those who don? t want to buy, but yes.   Advertisers know that the various buttons on the various working groups, however, said that children nag in the first group, with the importance of the product and the strength of perseverance is working with the last three groups.Marketers have always appealed to children and their parents to relax their purse strings. Putting toys in cereal seed pack, giving away toys with fast food and heroes, to promote the sport of everything from breakfast cereal to clothing, all the tactics that were used in a less complicated age.However advertising on children and adolescents is changing the way children are cynical, and undertake a wider variety of media. As the community who work with children? S nutrition and overweight companies like McDonald's, Nestle, Kellogg, and their advertising at children? S-Prime Time. It is a recognition that children and young people spend less time watching television and more time on their computers, their iPods or playing video games.Savvy New Age marketing use other media for children and adolescents, including sponsorship, the Inteet and word of mouth campaigns, in a way that for adults is difficult detect.Meanwhile, parents are usually the meat in the sandwich between annoying? buy for me? Children and marketing that are always sophisticated know-how to change the messages for the children they want, what they don? t necessarily need. It 'easy to do as parents too weak, too strong or too unkonzentriert On the other kids? S convincingly. The times in which children are seen and heard, not long gone, so parents have the habit of children? S ideas on board. You just get more sophisticated about the news of their children, which took account of this and more convinced that they know what is best for their children. It would also be useful for parents if their children with the society and also differentiated between a real need and constantly want.Nevertheless when you hear the same consistent message from a child or young person who the message is often the rule, the so pester power powerful and difficult to resist.Michael Grose is a parent educator and Parenting Coach. He is the director of Parentingideas, the author of seven books for parents and a popular presenter speaks to the public in Australia, Singapore and the United States. For free courses and resources to help you raise happy kids and resilient teenagers visit